The Nintendo Switch 2: Pulitzer-Winning Analysis
Nintendo recently pulled back the curtain on the Switch 2 console, the successor to the 2017 Nintendo Switch that’s been single-handedly sustaining the company’s video game business (by which I mean single-handedly sustaining the company itself—they’ve branched out into partnerships for movies and theme parks, and they have their apps and merch as a side hustle, but they’re not like Sony or Microsoft where they could survive the loss of their gaming division). I know some of my loyal readers aren’t part of the Gamer Nation, so let me briefly put in context why this was a big deal.
Compared to its competitors (Sony, Microsoft, Sega back when Sega was making consoles), Nintendo has always been a bit eccentric. Where other console manufacturers make something successful and then iterate on it with more powerful “sequels” (Sony literally numbers its Playstation consoles like movie sequels), Nintendo frequently goes back to the drawing board with its new hardware, forgoing raw increases in computational power for innovative gameplay methods. This has been a double-edged sword.
On one hand it gave Nintendo the Wii and the DS, two of the best-selling video game consoles of all time. On the other hand it gave Nintendo the Wii U and the 3DS, both of which underperformed compared to their predecessors, the former so badly that it brought the company into arguably the most precarious position it’s ever been in. And even when this strategy succeeds, it’s sometimes a pyrrhic victory: the Wii sold extremely well, but it burned Nintendo’s core demographic by focusing on casual, simplistic games, and it pissed off everyone who owned one with long game droughts and a library that became increasingly dominated by cheap shovelware.
The Switch saved Nintendo after the Wii U’s failure. More than that, it restored them to a position of security they hadn’t had in years; the Switch is currently on track to become the best-selling home console in the company’s long history. It’s not appropriate to describe Nintendo as “beating” Sony and Microsoft since the “console war” doesn’t really exist anymore—all three of the hardware makers are doing their own thing these days instead of directly competing with each other—but if you were to look at it that way, they’d be comfortably ahead of Sony and running laps around Microsoft.
So naturally, that raises the question: what do they do next? Take the safe option and make a straightforward Switch sequel, or toss it out and try something new?
Smartly, they went for the former option. Now that all of the details have been revealed, let’s look at them: the console itself, the games, and the Weird Nintendo Bullshit, because with Nintendo there’s always Weird Bullshit even when they’re taking the safe route.
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